News & Press

The Hinman Company Along With Its Development Partners Announce The Addition Of Social Misfits To Iconic 10 Ionia Building In Downtown Grand Rapids

GRAND RAPIDS, MI – The Hinman Company, Dakota Legacy Group, and Tharaldson Hospitality Management are pleased to announce that Social Misfits, a new Waffles, Cocktails, and Coffee concept, will open in Downtown Grand Rapids at 43 Fulton Street West, as part of the Residence Inn by Marriott Grand Rapids Downtown. The Grand Rapids location will be the first for the new concept created by Spencer Raymond.

“We were searching for a unique coffee/cocktails concept that would allow the ground floor space to be activated from morning to evening, and Social Misifts accomplishes that goal perfectly”, said Roger Hinman, CEO of The Hinman Company. “Social Misfits presence in Downtown Grand Rapids will enhance and complement the strong food and handcrafted beverage scene in the City and will be a great foodie destination for all residents and visitors to the area.”

The 2,728-square-foot Social Misfits will be located at street level, with outdoor seating near the intersection of Fulton St and Louis St, and will offer a unique dining experience featuring savory and sweet scratch-made waffles, locally sourced Michigan maple syrups, craft cocktails, and hand-crafted coffee from The Great Lakes Coffee Roasting Company. The menu will also be available as a room service option for guests staying at the Residence Inn by Marriott, as well as for catering events.

“We are thrilled to be bringing this new concept to Downtown Grand Rapids and look forward to opening this fall”, said Spencer Raymond, Owner and Founder of Social Misfits. Raymond created the concept with an “anytime refuge and safe space to anyone who may have ever felt a little out of step with the world” top of mind. While the eclectic menu will be the primary focus of this new concept, they’ll also feature unique merchandise, a full events schedule, and rotating menu items to ensure there’s always something new to see, taste, or experience. “We couldn’t imagine a better city or high profile building to serve as the first location for Social Misfits than the Residence Inn, being steps away from the City’s premier entertainment venues.”

Link to Social Misifts Announcement: Social Misifts Press Release

Be in the know with Social Misfits:
Instagram | Facebook | Twitter: @socialmisfitswcc

For additional hotel information and reservations, please visit or call (616) 776-5905. To contact the General Manager, please email, to contact the Sales Department, please email

For information about 10 Ionia and other Hinman properties, please contact Anmar Atchu at (616) 957-3711.



Social Misfits is a welcoming refuge for all, respecting and celebrating the diverse, alternative and authentic. They are proud to feature an eclectic and inventive offering of scratch-made waffle dishes, both savory and sweet, all day long, along with micro-roasted, artisanal Great Lakes Coffee and craft cocktails. Menu items are served up in a creatively cozy setting, equally suited for an unordinary lunch meeting, an extraordinary dinner date or a boozy brunch with friends old and new.


One of the original specialty coffee roasters in Detroit, The Great Lakes Coffee Roasting Company has been roasting, brewing, and serving the highest quality coffee throughout Michigan for over 25 years. They pride themselves in their commitment to ethical sourcing, lasting relationships, and elevating the city of Detroit.


Tharaldson Hospitality Management LLC, operates a portfolio of award winning extended stay and select service hotels under franchise license agreements with Marriott International, Intercontinental Hotels Group, Hilton and Hyatt. Our goal is to maximize the operational quality and financial performance of our hotels, grow market share and enhance the performance of our hotels through the constant pursuit of superior levels of quality, efficiency and service. THM currently manages 79 hotels in 19 states, 20 of which carry the Residence Inn flag.


Dakota Legacy Group is a Fargo, ND based Hotel Development Arm of Tharaldson Hospitality Development and formerly TMI Hospitality. They have developed and built over 400 hotels nationwide.


Founded in 1977 by Roger E. Hinman, the Michigan-based Hinman Company has established a diverse portfolio of office, retail and multi-family residential properties. Today, Hinman is proud to own and manage approximately four million square feet of space in the Midwest while having serviced and developed over 10 million square feet of properties in the past four decades. Hinman is headquartered at The Trade Centre, 750 Trade Centre Way, Suite 100, Portage, MI 49002. To learn more about the Hinman Company, please visit and follow us on Facebook, InstagramTwitter and LinkedIn.

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